Casey Reid — Product Design

Saas Overhaul

Saas Overhaul project preview
Final shipped design

The Challenge

Process

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 2.1x improvement in engagement.

Saas Overhaul

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this mindset resonates.