Casey Reid — Product Design

Real Estate Search

Real Estate Search project preview
A/B tested variants

The Challenge

My Approach

Discovery

Ran 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 2.1x improvement in engagement.

Real Estate Search

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

The Thing

Whether you're shipping your product, this approach applies.